Home » 2014: Cartier revives its iconic Panther with a sublime new campaign

2014: Cartier revives its iconic Panther with a sublime new campaign

2014 White gold bracelet, onyx, emeralds, diamonds

& White gold ring, onyx, black lacquer, emeralds, diamonds

In 1914, Cartier created its first panther-spot motif on a wristwatch. Inspired by nature, its black and white abstract onyx and diamond paving inaugurated the use of flecking in jewellery and pioneered the contrasts of the future Art Déco style. That same year, Louis Cartier ordered a “Lady with panther” from French illustrator and painter George Barbier.

2014 Yellow gold necklace, black lacquer, onyx, tsavorite garnets, diamonds

For Cartier, the first panther woman was Jeanne Toussaint, Louis Cartier’s close collaborator and muse. She was original, creative and demanding. Cartier’s high jewellery creative director in 1933, in the eyes of her major clients she enveloped herself in an indisputable aura of elegance by dictating the famous “Toussaint style”.

2014 Yellow gold ring, black lacquer, onyx, tsavorite garnets

Jeanne Toussaint set the tone and others followed. A star-spangled dynasty was inaugurated by the Duchess of Windsor, for whom Cartier designed an onyx-spotted diamond panther on a 116.74-carat emerald cabochon in 1948.

2014 Yellow gold ring, onyx, tsavorite garnets

Almost a century on, Cartier’s panther continues to surprise. Present in the most unexpected places, it is revolutionary, strongly representing a style that defies boundaries. At the crossroads of influences at once baroque and anatomical, minimalist and structuralist, comes a panther of its time, more incisive than ever, whose forms evolve through new savoir-faire, unexplored attitudes and unprecedented materials.

2014 White gold bracelet, onyx, black lacquer, chrysoprase, diamonds

The 2014 Cartier panther is once more distinguished by its phenomenal and modern presence.

2014 platinum necklace, cultured pearls, onyx, emeralds, diamonds

Figurative, graphic, playful, gentle, wild, sensual, ferocious or kinetic, it offers a range of surprises, loyal to its audacious and sophisticated jewellery aura.
56 pieces, 56 jewels made with tremendous know-how that take their creative vitality from the energy of Cartier’s totemic wild cat.

2014 White gold bracelet, onyx, emeralds, diamonds

Cartier archive drawings

Illustration of the famous Cartier panther paving

Cartier archive drawings