Launched in 2000, the J12 was the first watch to dare transforming high-tech ceramic into a precious material. First in radiant black and in 2003, in immaculate white, the number 12 becomes part of the House’s symbolic numbers.
By multiplying it in variations and venturing into the creation of mat surfaces, limited editions and exceptional pieces, Chanel continuously pays tribute to this watchmaking icon : here with the J12 Moonphase, or with this exceptional J12 Flying Tourbillon.
More recently, Chanel started to tease us with this clever campaign for the J12-G.10: like a secret code, the J12-G.10 chose its new identity by taking its name from the form used to order this legendary military strap.
With the J12-G.10 watch, Chanel treats itself to a precious twist by adapting the military-world essential, the NATO strap, to feminine watchmaking.
At this year’s Baselworld, 2 versions of this exciting version were unveiled : the J12-G.10 Blue Chromatic 38 MM, and the J12-G.10 Chromatic 38 MM, in black.
I have a real crush on the Blue Chromatic !