Earlier this week, I was invited to discover Chanel’s new Fine Jewelry line, COCO CRUSH. As usual, Chanel did things to perfection, as I was immersed in a customized universe reflecting the “matelassé” or quilted pattern that COCO CRUSH is based on.
From the quilted walls of the private salons at Chanel Place Vendôme, to the magician entertaining us and the video, music and drawings, everything was COCO CRUSHed !
This video, just released, introduces the collection.
Finely engraved into gold, this stylized quilted pattern gives birth to a collection of rings and a cuff-bracelet with generous and feminine lines. In its simplicity, the radical and resolutely contemporary spirit of the COCO CRUSH collection expresses all the values of modernity and refinement that have distinguished Chanel Fine Jewelry since its origins !
Finely engraved into gold, this stylized quilted pattern gives birth to a collection of rings and a cuff-bracelet with generous and feminine lines. In its simplicity, the radical and resolutely contemporary spirit of the COCO CRUSH collection expresses all the values of modernity and refinement that have distinguished Chanel Fine Jewelry since its origins !