Back in July, I was invited to preview the beautiful new Aria Collection by De Beers, during the Haute Couture Week in Paris.
This week, The “Jeweller of Light” unveils a brand new advertising campaign, that will launch later this year. Featuring model Andreea Diaconu, the campaign is shot by Mary McCartney as a new step in the collaboration between De Beers and Mary which began with the on-going “Moments in Light” programme that celebrates talented women.
For Francois Delage, De Beer’s CEO, this campaign is “an important step as we continue to build our brand and showcase “The Jeweller of Light” in an elegant and contemporary way.”
I really like the campaign and this selection of behind the scenes pictures!
