From May 30th to June 2nd, 2024, amidst the enchanting ambiance of the JARDINS JARDIN event, nestled in the heart of the villa Windsor’s park in Paris’s prestigious 16th arrondissement, lies an immersive experience awaiting all lovers of nature and perfume aficionados alike.
At this year’s JARDINS JARDIN, visitors will embark on a unique journey from flower to fragrance, as they step into the captivating world of the Iris Pallida, curated by none other than CHANEL. Spanning across 300 square meters, this garden oasis promises to transport visitors from the bustling streets of Paris to the serene landscapes of Pégomas, in the Grasse region, where the MUL family has been the exclusive partner of CHANEL for nearly four decades.
“I love the idea that perfume, so immaterial and intangible, comes from something concrete, real, and highly artisanal, like the earth, flowers, and harvesting” says Olivier Polge, Perfumer Creator of CHANEL Perfumes.
As visitors meander through the garden, they will witness the lifecycle of the Iris Pallida, from its delicate blooms to the intricate process of transforming its rhizomes. This immersive experience will not only tantalize the senses but also offer a glimpse into the meticulous craftsmanship behind CHANEL’s iconic fragrances.
The Iris Pallida, known for its subtle yet captivating scent, is a cornerstone of CHANEL’s olfactory palette. Whether it’s subtly tucked away in N°5 Extrait, celebrated in N°19 and LA PAUSA from the Les Exclusifs collection, or interpreted abstractly in COMETE, also from the Les Exclusifs collection, this versatile ingredient reveals its multifaceted olfactory nuances with grace and elegance.
CHANEL invites visitors to embark on a sensory and botanical odyssey through “L’Iris de CHANEL,” offering a unique exploration into the artistry of French perfumery. From the earthy notes of the iris to the ethereal essence captured in each bottle, guests will gain a deeper appreciation for the intricate fusion of nature and artistry that defines CHANEL’s fragrance legacy.
As the sun sets over the enchanting gardens of JARDINS JARDIN, visitors will depart with not only cherished memories but also a newfound reverence for the timeless allure of the Iris Pallida and the art of perfume creation. Amidst the hustle and bustle of city life, this fragrant haven serves as a gentle reminder of the beauty that surrounds us, waiting to be discovered and cherished.
