SEPHORiA, Sephora’s exclusive and immersive beauty event, is making a much-anticipated return to Europe for its second edition. Scheduled for October 4-5, 2024, in the heart of Paris, this event promises to once again captivate beauty enthusiasts with its unique blend of luxury, innovation, and entertainment. Held at the Maison de la Mutualité, located at 24 rue Saint-Victor in the 5th arrondissement, SEPHORiA is set to transform the 3,500-square-meter space into a dazzling “funhouse” of beauty.
A Celebration of Beauty in All Its Diversity
Building on the success of its inaugural European edition, which attracted over 3,600 visitors, SEPHORiA 2024 will offer an even more immersive experience. The event will showcase the diversity and inclusivity of beauty, with a focus on the wide range of brands and services that have made Sephora a global leader in the beauty industry. Over 45 prestigious brands will be featured, covering every aspect of beauty, including makeup, skincare, haircare, and fragrances. The event will also highlight the Sephora Collection, the 2024 holiday offerings, and the latest trends under the “Hot on Social Media” theme.
Engaging Experiences and Exclusive Access
SEPHORiA is more than just a showcase of products; it’s an interactive celebration of beauty. Attendees can look forward to masterclasses, private consultations with brand founders and experts, and exclusive activities throughout the two-day event. An educational and playful space will be dedicated to Sephora’s new “Clean & Planet Aware” program, reflecting the brand’s commitment to sustainability.
For those seeking a more intimate experience, exclusive time slots on October 4 and 5 will be reserved for Gold-status members of Sephora’s loyalty program. The general public will have access to the event on October 5, from 12:00 PM to 10:00 PM.
Tickets are priced at €35 for Gold members and €55 for the general public, with sales starting on September 3 for Gold members and September 5 for everyone else. Each ticket includes a gift bag filled with products curated by Sephora’s top brands, far exceeding the ticket’s value.
SEPHORiA at the Champs-Elysées Flagship
In addition to the main event, SEPHORiA will also be celebrated at Sephora’s flagship store on the Champs-Elysées from October 8-14. This week-long celebration will offer visitors a taste of SEPHORiA, with exclusive brands like Glow Recipe, Make Up By Mario, Rare Beauty, and Haus Labs by Lady Gaga taking over the beauty hub. The iconic glass roof and ramp of the store will be adorned in SEPHORiA’s vibrant colors, creating an unmissable spectacle on Paris’s most famous avenue.
Mark your calendars and prepare to immerse yourself in the world of beauty at SEPHORiA 2024 !
For ticket information and event updates, visit Sephora’s official SEPHORiA page