In the heart of Montorgueil, Paris welcomes La French Beauty’s latest flagship—a unique concept store that redefines French beauty with innovation, sustainability, and collective engagement. Known as “la coloc beauté engagée,” this space champions French-made products, curated with an emphasis on clean, certified, and natural compositions. Located at 27 Rue Léopold Bellan, the new flagship is three times larger than its previous location in the Marais, designed to showcase the values and ambitions of 75 French brands dedicated to ethical beauty.
An Experiential Beauty Destination
More than a traditional store, La French Beauty embodies a collaborative spirit. Each brand is given its own space within a design by Format203, allowing every product to tell its story in a harmonious yet diverse environment. Reflecting a community-first approach reminiscent of iconic concept stores like Colette, La French Beauty plans to host events and collaborations, including pop-ups, workshops, and industry panels. This makes every visit a fresh experience for beauty enthusiasts.
Coming in 2025: The Beauty Institute
As a commitment to holistic wellness, La French Beauty Montorgueil will open a dedicated institute early in 2025, featuring a beauty tech-driven, full-service spa on the lower level. Visitors can explore advanced skincare treatments and innovations offered by the collective’s brands, enhancing the store’s immersive approach to beauty.
A Collective Movement for Ethical Beauty
Founded by Sébastien Guerra, also the creator of the Huygens brand, La French Beauty brings together 75 brands committed to eco-conscious practices and accessible pricing. This collective’s presence is expanding, including online availability and pop-up locations in cities like Lyon, with plans to reach international markets.
As La French Beauty opens its doors, it invites Parisians and visitors alike to discover the diversity and innovation within French beauty—a new way to shop and engage in an ethical and sustainable lifestyle.
Visit La French Beauty
Address: 27 Rue Léopold Bellan, Paris 2nd
Website: lafrenchbeautycoloc.com
Open 7 days a week