When CHANEL unveiled BLEU DE CHANEL in 2010, it redefined what a modern masculine fragrance could be: fresh, elegant, and timeless, with a trail that has since become iconic. Today, the House pushes the boundaries even further with the launch of BLEU DE CHANEL L’Exclusif, a creation that seeks to embody intensity without limits — a fragrance as audacious as the man who wears it.
The Ultimate Expression of Bleu
For Olivier Polge, CHANEL’s Perfumer-Creator, this new opus represents the ultimate concentration of BLEU DE CHANEL. A dense, sophisticated composition, L’Exclusif magnifies the original’s woody-amber DNA with an unprecedented depth. “It’s a dense, sophisticated, and complex composition, like an extract,” Polge explains. “A concentrate of exceptional raw materials. The most magnetic and mysterious facet of BLEU DE CHANEL.”
At its heart, majestic New Caledonian sandalwood fuels the fragrance’s intensity, enriched by the leathery and resinous warmth of cistus labdanum. The result is an enveloping, mysterious trail — warm, magnetic, and deeply compelling.
A Radical Blue
Just as much as the scent, the design of BLEU DE CHANEL L’Exclusif makes a statement. The bottle is a perfect square, taut in its lines yet infinite in its depth. Its color — somewhere between black and an impossibly deep blue — reflects the fragrance itself: elusive, limitless, and captivating.
A Singular Embodiment
To bring this vision to life, CHANEL continues its collaboration with Timothée Chalamet, the face of BLEU DE CHANEL since 2023. With his blend of intensity, creativity, and refusal to be defined, he embodies the spirit of this fragrance: a man who moves ever forward, driven by instinct and possibility.
Beyond the Horizon
BLEU DE CHANEL L’Exclusif is more than just a fragrance — it is an invitation to audacity. It captures the moment before a daring act, the threshold between the familiar and the unknown. With its enveloping richness, it is not only a scent but also a statement: an ode to possibility, presence, and the art of living without compromise.