A new era of bold sophistication begins for Acqua di Parma with Colonia Il Profumo, a modern and intensified interpretation of the House’s very first fragrance—Colonia, originally launched in 1916. Seamlessly blending over a century of tradition with a contemporary sensibility, this latest creation encapsulates the luminous spirit of sun-drenched Italy. A key innovation in its composition, the addition of ylang-ylang enhances its depth and longevity, offering a fresh yet unmistakably refined take on a legendary scent.
The fragrance opens with a dynamic burst of citrus—Italian bergamot, grapefruit, blood orange, and petitgrain bigarade—infused with the floral richness of ylang-ylang. This new olfactory dimension adds an unexpected intensity, elevating the signature freshness of Colonia. At its heart, a sophisticated blend of rosemary and orange leaves unfolds, creating a multi-layered aromatic experience. Meanwhile, carefully curated vetiver and patchouli oils extend the fragrance’s lasting power, ensuring an elegant and memorable trail. Colonia Il Profumo is housed in Acqua di Parma’s iconic Art Deco bottle, reimagined with a warm golden hue, refined glass detailing, and a refreshed label that mirrors the depth and opulence of this latest creation.
Beyond the fragrance, Acqua di Parma introduces a refined lifestyle collection to complement Colonia Il Profumo. The Colonia Portami box and Posami perfume tray, designed to showcase one’s fragrance collection, reflect the House’s dedication to craftsmanship. Lined in soft yellow lambskin, the Portami box accommodates three 180ml bottles, featuring hand-stitched detailing by expert artisans. Similarly, the Posami tray—crafted in cherry wood and adorned in Acqua di Parma’s signature yellow—offers an elegant display solution with refined handles for ease of use.
Expanding on this world of sophisticated indulgence, the Colonia Abbracciami candle case is available in two variations: Parma Yellow, with finely woven detailing and brown leather accents, and Terra di Siena, in warm shades of burgundy, orange, and beige. The Colonia Coprimi candle lid, handcrafted in leather with signature yellow stitching, adds a final flourish of refinement, while the Colonia Custodiscimi accessories box, in cherry wood with yellow trim, serves as a sleek storage solution. Completing the collection, Colonia Glass hand soap and lotion are presented in 350ml refillable Art Deco-inspired glass bottles, embossed with Acqua di Parma’s signature emblem—a true statement of timeless elegance.
To celebrate the launch of Colonia Il Profumo, Acqua di Parma has embraced Italian design heritage through a special collaboration with Cristina Celestino. The acclaimed designer has created a bespoke, high-gloss yellow installation for Fornace Brioni, a historic terracotta workshop. This striking design piece serves as a visual metaphor for the House’s ethos: a timeless classic continually reimagined through a modern lens, much like Colonia Il Profumo itself—where heritage meets vibrant sophistication.
