This fall, Affinessence invites fragrance aficionados to explore their sensory horizons with the launch of two innovative additions to the Notes de Cœur collection: Rose-Réglisse and Safran-Néroli. Staying true to the brand’s ethos of creating perfumes that linger in the heart, these scents promise an exceptional olfactory experience rooted in both innovation and emotional resonance.
An Innovative Approach to Perfumery
Unlike traditional perfumes that evolve over time through the head, heart, and base notes, Affinessence creates linear, multifaceted fragrances. These compositions maintain their intensity and character throughout the day, offering a consistent and lasting scent experience. Pushing the boundaries of perfumery, the new fragrances are crafted to not only enhance sensuality but also scientifically boost feelings of attraction.
Rose-Réglisse: A Floral-Gourmand Symphony
The first addition, Rose-Réglisse, reimagines the timeless rose with a modern twist. At its core lies the noble Grasse rose, entwined with the intriguing essence of licorice. Accents of star anise and violet-lychee add a playful complexity, while magnolia essence lends an irresistible allure.
- Olfactory Family: Floral Rosé – Gourmand
- Perfumer: Nathalie Lorson (Firménich, Paris)
Nathalie Lorson, renowned for her ability to create both blockbuster and niche fragrances, describes this creation as a heartfelt endeavor: “The rose is my Eden. Working with Sophie Bruneau [Affinessence’s founder] to redefine this iconic flower was an extraordinary journey.”
Safran-Néroli: A Dance of Contrasts
The second fragrance – my favorite, Safran-Néroli, masterfully balances shadow and light. A base of rich black “Karak” tea infused with saffron, the world’s rarest spice, meets the luminous essence of neroli, known as the “queen of Egypt.” Notes of honeyed davana and ylang-ylang add a touch of warmth and indulgence.
- Olfactory Family: Oriental – White Florals
- Perfumer: Margherita Carini (Symrise, Dubai)
Margherita Carini’s unique multicultural perspective shaped this creation. Drawing from her Italian roots and her experience in Dubai, Carini infused the fragrance with both tradition and modernity. “The idea of using Karak tea and saffron came naturally, blending luxury with a sense of intimate indulgence,” she explains.
A Design of Elegance and Sustainability
Affinessence pairs these exquisite scents with equally sophisticated packaging. Both fragrances are housed in bottles featuring engraved designs and metallic plaques, capped with vibrant zamac closures. The eco-conscious approach extends to FSC-certified cartons and recyclable materials, ensuring that luxury and responsibility go hand in hand.
The Power of Attraction, Proven
Affinessence leverages cutting-edge fragrance technology to amplify sensuality. Rose-Réglisse incorporates Firmenich’s EmotiBoost® technology, scientifically validated to evoke feelings of attraction in 79% of users. Meanwhile, Safran-Néroli employs Symrise’s Actimood® Technology, tested through neuroscience protocols to stimulate emotional connections.
With Rose-Réglisse and Safran-Néroli, Affinessence continues to redefine the art of perfumery. These creations are not just scents; they are invitations to feel, connect, and indulge in the transformative power of fragrance. Be sure to discover them as they hit the shelves this season.