Last year, Katie Holmes became co-owner
and first celebrity spokesperson for
Alterna. A great reason for me to try the line,
available in France exclusively at Sephora!
Launched in 1997, the professional formulations of Alterna
are free of harsh chemicals and infused
with sustainable ingredients
from all around the world. Through research and innovation, Alterna
products are expertly formulated to transform the appearance and health of hair –
already after a single use as I
realised, and again with no chemicals.
Used by many celebrities, stylists and trendsetters as well
as in the backstage of the fashion scene, Alterna benefits from Katie Holmes
for the brand’s global advertising campaign.
The Alterna range
offers several products such as the Bamboo
line, which made its debut
at Sephora last year and is focused on strengthening the
hair. The newest line, Caviar, focuses on anti-ageing, bringing vitality to the
hair – without chemicals such as gluten, sulfates, chloride sodium, mineral
oil and paraben. The shampoo and conditioner restore the
moisture and nutrient levels of the hair, preventing color fade, environmental
stress and future damage.
