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Amika: hair upgrade this season, exclusively at Sephora

Born in New York, Amika creates products that encourage creativity and promote shiny hair. By harnessing the power of sea buckthorn, the Amika hair care product collection provides supreme nutrition for hair.

Born in Siberia, sea buckthorn, also known as Obliphica – is a fruit with unique properties that tolerates among the most difficult environmental conditions on Earth, and defends itself against the elements by fortifying itself with an arsenal of nutrients. Sea buckthorn contains active compounds including vitamin E, vitamin A, vitamin C and high concentrations of omega 7 (a rare substance that represents 40 percent of the plant). Omega 7, usually found in fish oil, is used to keep free radicals at bay and participate in the production of collagen, a key component of the skin, hair and nails.
The bright orange of the berry and its explosion of color became the inspiration for the design of the signature
of the Amika collection packaging.