Building on AW14’s renewed focus on Bally’s core foundations of quality, craftsmanship and design, the SS15 campaign was shot in a light, industrial space in The Bronx, New York.
Shot by renowned photographer
Fabien Baron, it explores the idea of functional luxury while using a more accessible relatable approach.
Fabien Baron, it explores the idea of functional luxury while using a more accessible relatable approach.
Brought to life by Dutch Model Freja Beha Erichsen and Clement Chabernaud, both of whom were specially selected for their look of refined elegance, they are the embodiment of the Bally Man and Woman, portraying the contemporary and dynamic vision of the brand.
The season’s modern tailoring, smart separates, unstructured denim and sleek accoutrements reflect the Bally Man’s innate style and confidence, with unparalleled Swiss design and craftsmanship at the heart of the collection. Shoes this season offer a wide range of styles suitable for any occasion, including more formal offerings for men like the new ‘Scribe Novo’ collection and the more casual ‘Heimberg’ sneakers.
