Tomorrow, on February 5th, Chanel will release its new advertising film for BLEU DE CHANEL. Five years after Martin Scorsese, renowned filmmaker James Gray has taken the helm to portray the life of the same hero, constantly shifting between fantasy and reality, played by actor Gaspard Ulliel.
As usual, the photogenic power of Gaspard Ulliel radiates from the screen, in the highly personal world of James Gray. Five years on, he embodies the same hero: a famous actor, hounded by his fans, torn between celebrity and a desire for peace and calm. In 2015, he decides to flee from the pressure and everything that seems contrived, to finally find himself alone, and at peace. Unrelenting, he is guided by an inner voice that tells him: «you are forever becoming who you are».
With this film, James Gray «wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life. In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.»
In this film shot at night in Los Angeles, internationally acclaimed Gaspard Ulliel brings a seductive and elegant quality to both the film and the image of the fragrance.
BLEU DE CHANEL is a timeless aromatic-woody fragrance with an amber quality that is dense and sensual. Its captivating trail conveys strength and elegance, exuding a sensuality like no other directly against the skin.