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Cartier Diamonds: making of the new film

In
its latest film, Cartier pays homage to the Maison’s world renowned diamonds.
As
usual, just a few musical notes and Cartier’s unique brand of magic takes hold
in this film by Swedish director Johan Renck.
This
spellbinding 90-second whirlwind of music and images stars the vibrant Karen
Elson, who lends her voice to this rendition of the cult song Diamonds Are a Girl’s Best Friend,
written in 1949 by Jule Styne and Leo Robin and reimagined for this film by
Jarvis Cocker.

Set to a lively upbeat tempo, the film is a delicious interpretation of an exhilarating, ultra-modern fresco depicting the full range of
emotions experienced by a woman when she
slips a Cartier diamond ring onto her finger.

 

From Place Vendôme to the Grand Palais, Paris
enhances this reverie with the beauty and elegance of its avenues, squares and
façades amid an inspired tale, unfolding under the watchful eye of the panther,
emblematic of Cartier.