Nestled in the heart of the elegant Passy neighborhood, CHANEL unveils its first Maison de Beauté, an exquisite destination that captures the brand’s dedication to French elegance, innovation, and holistic beauty. This flagship location spans three levels across 180 square meters, integrating CHANEL’s full spectrum of fragrances, skincare, and makeup in a thoughtfully designed townhouse setting. It’s a space where modern architectural elegance meets CHANEL’s timeless aesthetic codes, all while delivering exclusive experiences for beauty aficionados.
A Bold New Approach to Beauty Spaces
The building’s classic Parisian facade, adorned with CHANEL’s signature black and white palette, creates an inviting entry into a world of elevated beauty. Drawing inspiration from Parisian landmarks, CHANEL has thoughtfully crafted design elements, such as iron grilles inspired by the legendary N°5 perfume bottle, creating a perfect harmony between the building’s heritage and the brand’s legacy. Inside, iconic CHANEL motifs—such as a monumental N°5 bottle cap transformed into furniture—add a surreal twist that beautifully intertwines form and function.
An Immersive Journey Through Beauty
Each floor of the Maison de Beauté introduces a new level of sensory engagement. The first floor brings visitors into the world of CHANEL fragrances, where enlarged perfume caps serve as display tables, allowing guests to explore every scent variation. With dedicated fragrance consultations and masterclasses, visitors can discover their signature scent or immerse themselves in CHANEL’s olfactory heritage.
Exclusive Treatments: The Art of LA FASCIA DE CHANEL
At the heart of this Maison lies CHANEL’s commitment to holistic well-being, exemplified by the exclusive LA FASCIA DE CHANEL method. This unique facial and body treatment technique, developed with Fasciatherapy expert Hélène Bourhis-Bois, incorporates slow, tension-relieving movements that promote both physical relaxation and mental calm. This method is showcased in dedicated treatment cabins and promises a rejuvenating experience that not only smooths and tones the skin but also harmonizes body and mind.
Among the signature treatments, the “Grand Soin” and “L’Allure de Chanel” are available exclusively at this location, offering luxurious and personalized regimens designed to enhance the body’s natural beauty and redefine the allure of each individual.
A Celebration of Parisian Heritage and Modern Beauty
Opening its doors on November 8, 2024, CHANEL’s Maison de Beauté in Passy represents the brand’s pioneering vision of an immersive beauty experience. This new space celebrates Parisian heritage while inviting guests to explore the power of beauty and self-care through CHANEL’s lens. Whether it’s through iconic fragrances, exclusive skincare treatments, or the meticulously crafted environment, CHANEL offers Parisians and visitors a journey into timeless beauty—one that feels uniquely, unmistakably CHANEL.
CHANEL Maison de Beauté
Address: 1, chaussée de la Muette, 75016 Paris
Open Monday to Saturday, 10 am – 7 pm
Contact: 01 40 50 22 00