When CHANEL created ROUGE ALLURE in 2006, the House aimed to encourage a form of self-expression by elevating the experience of wearing lipstick and transcending purely aesthetic expectations. ROUGE ALLURE is no ordinary lipstick: the click of its case is both distinctive and inimitable. Its intensity is a hallmark of the CHANEL allure and reminds us, among other things, of the brazenness of wearing red lipstick, symbol of women’s liberation, in the 1920s.
The House of CHANEL drew inspiration from these images of femininity and power to create ROUGE ALLURE L’EXTRAIT. The CHANEL Makeup Creation Studio joined forces with CHANEL Research to develop the ultimate lipstick, which reveals the strength of those who wear it.
More than just a lipstick, it offers concentrated colour, radiance, and care, creating an intense, satiny makeup look that is nothing short of daring. Its slim new case has been redesigned to fit a golden refill cartridge, without losing the iconic ROUGE ALLURE click.
With ROUGE ALLURE L’EXTRAIT, makeup becomes a way of making a statement and fully asserting one’s individuality.