Home » De Beers innovates with ForYouForever.com

De Beers innovates with ForYouForever.com

STYLE 3_V3 0033_CMYK.tif

Last November, I attended the launch
of De Beers’
«For you, Forever », a personalized service to create the perfect tailor made
engagement ring – coming with a dedicated iPad app, available in all De Beers
boutiques.
 
Following this
launch, De Beers now
introduces a dedicated micro-site, that takes clients through an interactive
journey, guiding them through this unique service prior to an in-store
consultation: users can browse through various De Beers engagement ring styles
as well as request an appointment directly with a local store.
 
In an industry where people are always on the look for something
different, «
For you, Forever » invites clients to have their diamond engagement ring individually
crafted for them. Of course, the diamond is individually selected by The De
Beers Institute of Diamonds for its innate beauty.