In the ever-evolving world of horology, Gerald Charles emerges as a beacon of tradition and innovation. The Swiss independent watchmaking Maison, founded in 2000 by the iconic Gérald Charles Genta, is rapidly expanding its footprint across four continents, paying homage to its founder’s rich legacy. In a testament to its growth, Gerald Charles is set to make its official debut at the prestigious Watches & Wonders fair in Geneva this year. Since 2019, the brand has embraced a dynamic expansion strategy, centering its focus on the distinctive ‘Maestro’ design – a watch case characterized by an instantly recognizable shape and look.
Global Presence: Unveiling 10 New Sales Locations Worldwide
The brand’s global journey gains momentum with the opening of over 10 new sales locations in 2024, further solidifying its presence alongside top retailers worldwide. This follows the inauguration of a US subsidiary in 2023, showcasing Gerald Charles’ commitment to reaching aficionados on a global scale.
Spring 2024 will witness the inauguration of the brand’s ‘Atelier’ in Geneva, a sprawling 300m2 space on Rue du Mont Blanc, strategically located next to the Four Seasons ‘Les Bergues.’ This atelier represents more than a physical space; it’s a commitment to craftsmanship, heritage, and innovation.
Leadership and Heritage: A Blend of Legacy and Innovation
Under the creative guidance of Octavio Garcia, who boasts an impressive 11-year tenure as Audemars Piguet’s Creative Director, Gerald Charles is redefining its identity. The ‘Maestro’ case, an embodiment of Genta’s creative energy, takes center stage, evolving through various functions and complications, from ultra-slim models to skeleton watches and tourbillons.
Federico Ziviani, the 28-year-old CEO, leads Gerald Charles into the future, backed by a newly appointed board and the esteemed Franco Ziviani as Chairman. The brand safeguards the legacy of Mr. Gérald Charles Genta, housing the official archive of the 20th century’s most celebrated watch designer.
Federico Ziviani
The Maestro Case: Where Tradition Meets Modernity
The unique Maestro case, designed by Mr. Genta in 2006, defies conventional shapes. With its distinctive ‘smile’ at 6 o’clock, it stands as the only asymmetrical mechanical watch in the collection. Crafted with precision and featuring 35 distinct components, the Maestro is a testament to Genta’s commitment to blending aesthetics with technology.
Gerald Charles places a premium on heritage, crafting versatile timepieces that marry formal elegance with technical sportiness. With an unwavering commitment to innovation and excellence, the brand harmonizes vintage and modern elements, safeguarding the extensive archive of Genta’s works.
A Glimpse into History: Origins and Evolution of Gerald Charles
Established in 2000, Gerald Charles became the final brand in Gérald Charles Genta’s illustrious career. Guided by the Ziviani family since 2003, the brand has flourished as a creative expression of its founder’s legacy.
Gerald Charles collaborates with esteemed Swiss manufacturers like Vaucher Manufacture Fleurier and Geneva’s renowned gem-setter Salanitro, ensuring superior quality and craftsmanship. The brand’s handcrafted, bespoke production remains inherently limited, emphasizing exclusivity and excellence.
2024: A Year of Accelerated International Development
As Gerald Charles enters its fourth year of outperforming market expectations, 2024 promises to be a significant milestone. With a debut at Watches & Wonders, expanding into Japan, and strengthening its presence in the US, the brand continues to captivate audiences globally.
In the dynamic landscape of luxury watchmaking, Gerald Charles stands as a beacon of timeless craftsmanship, innovation, and a custodian of Gérald Charles Genta’s enduring legacy.