After introducing their great collaboration with David Lachapelle last year, I was happy to meet with Mikael Söderlindh and Viktor Tell, the very cool founders of Happy Socks recently. Since the beginning in Spring 2008, Happy Socks has become the first and leading brand of design socks throughout the world, selling an amazing 10 million pairs last year only.
After exploring the sock department of our wardrobe with a variety of collaborations from Adidas to Parisian store Colette, the brand launches Happy Socks Underwear this upcoming Fall-Winter 2014 / 2015 season. Aimed at bringing the same offer of signature patterns and colors to even more corners of the underwear drawer, Happy Socks Underwear consists of a Men’s Boxer, Men’s Boxer Brief and a Women’s Brief, offered within a range of six different patterns and fifteen colors.
It will be available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide starting August 1st 2014.
