Last summer, I traveled to New York for the first time, as part of my partnership with IHG. It seems a million years away already – well, almost – and I have to say that I am quite looking forward to the next times in this magical city.
For those who don’t know the city , or don’t know it very well yet, NYC & Company has just announced a new year-round seasonal promotion, Unlock NYC. Utilizing a new tagline, “Find a Winter Less Ordinary”, the campaign is aimed at highlighting quintessential and only-in-NYC experiences that will help visitors discover New York City during the winter months.
Interestingly, typically slower travel months of January, February and March will be the occasion for travelers to take advantage of the lowest hotel room rates of the year as well as NYC & Company’s signature dining and theater promotions.
As Fred Dixon, president and CEO of NYC & Company explains, “This winter, we are giving visitors the keys to unlock a more accessible, affordable and intimate NYC. Whether it’s walking the Brooklyn Bridge as snow falls, skating on one of the outdoor ice rinks, or keeping warm in a world-class museum, we’re encouraging visitors to discover a different side of NYC”.
Unlock NYC features tips, designed to tell stories and illustrate unexpected insights from
icons and landmarks, that will inspire visitors to create their own NYC moments
and plan their NYC vacations, in a wide range of areas :Hidden Spaces in Iconic Places; Cinematic City; Eats, Treats & Secret Menus; Stores with Stories; and Broadway & Beyond.
icons and landmarks, that will inspire visitors to create their own NYC moments
and plan their NYC vacations, in a wide range of areas :Hidden Spaces in Iconic Places; Cinematic City; Eats, Treats & Secret Menus; Stores with Stories; and Broadway & Beyond.
The site will ultimately incorporate insights from tourism industry
experts and social media influencers, and finally, a social media campaign will
invite visitors and New Yorkers to be the expert and share their own insider
tips about their winter in NYC experiences.
experts and social media influencers, and finally, a social media campaign will
invite visitors and New Yorkers to be the expert and share their own insider
tips about their winter in NYC experiences.
If you need one more reason to book NYC during winter, the average daily room rate is approximately $235, which is
about 22 percent lower than the average for the rest of the year !
about 22 percent lower than the average for the rest of the year !