Home » Kenzo Totem: the new Eau de Toilette available at Sephora

Kenzo Totem: the new Eau de Toilette available at Sephora

The Kenzo spirit in a
bottle: this is how Kenzo describes its new opus, Totem – one name for 3 Eau de
Toilette that result from a blend of ideas and influences, fed by both urban art
and nature.
3 creations
that are embodied not by a muse, but a tribe: a Romanian, a Cuban, a Honolulu
native, a capoeirista, a ballerina, an actor, a model, a hip-hop dancer…
In the
advertising film, shot on the historic site of Vasquez Rocks north of Los
Angeles, each member of the cast expresses his or her dance style and
sensuality, with no imposed diktat, in a cool and festive happening
choreographed by Michael Rooney, one of America’s most outstanding clip
choreographers.
The bottle
packaging, a totem, breaks with usual codes to take on geometric patterns that
echo a dream of tribal strength and convey the energy contained in the
fragrances through their black and white labyrinths. A unisex, energetic, fresh
and playful fragrance for millennials: just like them, it combines masculine
and feminine worlds, where changing genders and identities is easy.
Joyful irreverence and the
mixing of faces, cultures and ideas, which have always been dear to the House,
are now more than ever conveyed by Totem, the emblem of the Kenzo tribe.