The Korean Beauty trend is going strong at the moment in France, and Sephora is, as usual, playing the game. The stores nationwide are now stocking Tony Moly, a cool and trendy brand launched in Korea in 2006. Tony Moly offers ultra-cute playful products that combine innovation and lovely, brightly colored packaging with a “kawaii” touch.
Taking beauty seriously, but always with humor, the brand reflects the cosmetic innovation that is one of Korea’s industrial signatures. Eggs, bamboo, snails and fruits are among the surprising components of Tony Moly’s products, complete with comfortable textures and chic scents.
So strong is the Korean Beauty trend actually that Sephora also offers its own inspired products in the house “Made in Sephora” range. My favorite ones ? The masks, that infuse each patch of skin with beneficial assets !
