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MCIII, the ultimate expression of Moët & Chandon

For more than 270 years, Moët & Chandon has been known and loved as the champagne of success, boldness
and dazzling style: it’s Moët & Chandon that introduced champagne
to the world in 1743.
Renowned as one of the world’s most loved champagne for over 270 years, the Maison ends the year in style with the launch of MCIII.
This completely new champagne is the ultimate heightened, hedonistic experience: a luxury breakthrough creation.
The name MCIII is a luxurious code for a new expression: “MC” is of course for Moët & Chandon, while “III” represents the trinity that the champagne convenes via three
wine universes.

In MCIII, Moët & Chandon has crafted a champagne experience that represents the third millennium. This prestige cuvée is a bold new assemblage, a hybrid creation that embodies the strength of
several vintage wines matured in three different universes: metal, wood and glass.
The quintessence of richly diverse forms of wine aging, MCIII is an assemblage of fine vintage wines aged
in stainless steel vats and oak casks combined with more mature vintage champagne aged on lees in glass
bottles. By seeking out the wines’ diverse qualities that result from these specific universes, Moët & Chandon
has achieved its goal of creating a champagne with a perfect balance of harmony and complexity.
Of course, MCIII strikes the height of luxury in each detail, including its sublime and alluring design. A sleek and artistic
object, the opulent bottle intertwines two universes: the glass through its luminous black glass bottle, and
the metal through its intricate metallic cap and medallion base. The third universe is represented by its
striking wooden coffret. The bottle discreetly indicates, in its suave and minimalist fashion, the exclusive
innovation that it holds within.
It will be interesting to see how competitors respond to this new approach in ultra-premium champagne !