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| The lovely Helene Darroze and me – shot with my Leica |
« The Dom Perignon of beer » : this
is how Helene Darroze introduces Leffe. Originally not a beer lover, she seems
to have fallen for the Belgian brand, dating back from the 13th century :
the Michelin starred chef is one of their international ambassadors.
is how Helene Darroze introduces Leffe. Originally not a beer lover, she seems
to have fallen for the Belgian brand, dating back from the 13th century :
the Michelin starred chef is one of their international ambassadors.
Last week at her Paris restaurant (she also has one
at the Connaught in London), I got familiar with Helene Darroze’s love of
Leffe.
at the Connaught in London), I got familiar with Helene Darroze’s love of
Leffe.
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| Walking into Helene Darroze’s restaurant in Paris – shot with my Leica |
Last April, Leffe launched their new campaign « Les
Artisans de l’apéritif ». The theme of the campaign is an opportunity for Leffe
to organize meetings between food experts and ham and cheese producers : two
products with the same authentic value as Leffe.
Artisans de l’apéritif ». The theme of the campaign is an opportunity for Leffe
to organize meetings between food experts and ham and cheese producers : two
products with the same authentic value as Leffe.
I was one of the happy few to preview « Les
Artisans de l’apéritif » with Helene Darroze, and to discover new associations
of Leffe beer, with the very best cheese and ham.
Artisans de l’apéritif » with Helene Darroze, and to discover new associations
of Leffe beer, with the very best cheese and ham.
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| Amazing taste ! Shot with my Leica |
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| I had not tried the Ruby Leffe so far… And it’s great ! Shot with my Leica |
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| Amazing taste ! Shot with my Leica |
A perfect Parisian evening !