On April 2, Air France
will unveil its new advertising campaign “Air France, France is in the air” in 12 countries ( France, Germany, Brazil, Canada, China, Spain, USA,
Italy, Japan, Russia, Senegal and Switzerland ).
will unveil its new advertising campaign “Air France, France is in the air” in 12 countries ( France, Germany, Brazil, Canada, China, Spain, USA,
Italy, Japan, Russia, Senegal and Switzerland ).
Already, visuals are unveiled on The Parisian Eye. They were shot
by Argentinian photographers Sofia & Mauro, whose work has been
published in numerous international publications such as number, Flair, The New
York Times Magazine, The New Yorker, and Interview Magazine.
The beautiful campaign
was created by BETC Paris, mix French cultural roots with modernity, while
echoing the great advertising past of the company. I love the fun and fresh
vitality that emerge from the references to the Moulin Rouge, the French
Revolution, the Sun King, the French chefs or haute couture.
The eminently French
character of the Company and the notion of the pleasure of traveling with Air
France are transmitted in a joyful, alive, exciting message which is consistent
with the hedonism and the art of French living.
character of the Company and the notion of the pleasure of traveling with Air
France are transmitted in a joyful, alive, exciting message which is consistent
with the hedonism and the art of French living.
