Since 2011, the Vienna Tourist Office has focused on the international luxury segment, by launching activities in certain international markets or by creating workshops to inform city partners as to the needs of this target. The video Vienna – A luxurious journey gives a glimpse into the grandeur of the Austrian capital and presents the most opulent facets of Vienna. In a refined style, the video combines elegance, materiality and sensuality: a striking staging to highlight the variety of what Vienna has to offer.
Many product suppliers and some of Vienna’s most renowned luxury experiences are represented in this video, such as the Vienna State Opera, the Kunsthistorisches Museum, and the world famous Hotel Sacher. Vienna’s involvement in the luxury travel segment was recently recognized by a
“Traveler Made” ® award, acknowledging it as the most sought-after destination in 2021.